Case Study. Plastic Surgery & Aesthetics

How a Florida Plastic Surgery Practice Recovered $160,000 in Consultations in One Month

A 24/7 AI voice agent that answers every inbound call, qualifies the patient, and books consultations with the right surgeon.

16
Consults Recovered
$160,000
Pipeline Generated
24/7
Coverage
1 Month
Live
The Challenge

Every Missed Call Is a $10,000 Consultation Walking Out the Door

This Florida plastic surgery practice fields roughly 200 inbound calls a day across three board-certified surgeons. Evenings, weekends, lunch hours, and overflow calls were going to voicemail or being handed off to a generic answering service. Plastic surgery patients shop hard. If you don't pick up, the next surgeon does.

After-Hours Calls Lost

Most consultation inquiries arrive evenings and weekends. Voicemails get ignored and the caller moves on.

💰

$10,000 per Consult

The average surgical procedure runs five figures. One missed call is one walked-away consultation.

🤖

Generic Answering Service

The legacy service took messages, but it couldn't route to the correct surgeon, qualify the procedure, or collect a deposit.

The Solution

An AI Patient Coordinator That Picks Up Every Call. 24/7.

We deployed Ashley, an AI voice agent trained on the practice's surgeons, procedures, and scheduling rules. She answers every inbound call, identifies new versus returning patients, routes inquiries to the correct board-certified surgeon, qualifies the consultation, and sends a priority scheduling request to the human coordinator the same minute the call ends.

Ashley is not a chatbot. She speaks naturally, handles interruptions, recognizes urgent post-op or hospital ER calls and reroutes them to the on-call surgeon, and respects practice-specific rules (deposit policy, 24-hour cancellation, surgeon specialties, single-location booking).

How It Works

Three Steps. Fully Automated.

From inbound ring to coordinator email, the entire workflow runs without a single staff touch.

1

Answer

Every inbound call, day or night. The system runs a patient directory lookup before Ashley even says hello, so returning patients are greeted by name.

2

Qualify

Ashley identifies the procedure of interest, matches it to the right surgeon (Holcomb, Kreithen, or Salzman), and confirms a preferred consultation window.

3

Route

A priority request hits the coordinator's inbox with caller name, surgeon, procedure interest, preferred window, and full call notes. Deposit link sent automatically.

The Results

One Month Live. 16 Recovered Consultations. $160,000 in Pipeline.

The agent went live May 1. In its first month, Ashley fielded 300 inbound calls and produced 16 recovered consultations, isolating only the bookings that would have otherwise been missed or lost to voicemail.

16
Consults Recovered
1 Month
Live
0
Missed Calls
$160,000
Pipeline Generated
300
Calls Answered
212
After-Hours Calls
107
Qualified Leads
$10,000
Avg Procedure

Inside the 107 Qualified Leads

Every qualified caller is logged with name, phone, procedure interest, and surgeon preference, and routed to the coordinator the same minute the call ends. Three lead types stack to the 107:

16
Booked Consults
Caller picked a slot, the agent collected info and sent the priority request for coordinator confirmation.
20
Booking Requests
Caller asked to book but needed to check a calendar or compare slots. Coordinator follows up to finalize.
71
Callback Requests
Caller asked for a specific staff member or follow-up. The agent captured the reason and queued the callback.
Why This Works

Not a Phone Tree. Not an Answering Service. A Real AI Patient Coordinator.

This isn't an IVR or a generic message-taker. Ashley is purpose-built for surgical practices, with the clinical and operational guardrails the front desk would apply on its best day.

Surgeon-Specific Routing

Knows which board-certified surgeon performs which procedure. Books the right doctor, not a generic appointment.

Post-Op & ER Detection

Recognizes urgent calls (post-surgical concerns, hospital consult requests) and routes them to the on-call surgeon immediately.

Deposit Link Automation

Sends the $100 consultation deposit by email the second a slot is confirmed. No coordinator follow-up needed.

Patient Recognition

Looks up the patient directory before the call connects. Returning patients are greeted by name, not "who is this".

Full Call Logging

Every conversation transcribed, tagged, and written into Google Sheets. The coordinator sees every outcome at a glance.

Instant Coordinator Email

Qualified consults trigger an email with caller name, preferred window, surgeon, procedure, and full call notes. No warm lead slips.

Ready to Stop Losing Consults to Voicemail?

If your practice misses inbound calls outside business hours, you are losing five-figure consultations every week. Let's fix that.

Book a Call →
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