Case Study. Plastic Surgery & Aesthetics

How a Florida Plastic Surgery Practice Captured 352 Qualified Leads in Six Months

A 24/7 AI voice agent that answers every inbound call, qualifies the patient, and books consultations with the right surgeon.

352
Qualified Leads
958
After-Hours Calls
$500,000
Pipeline Generated
6 Months
Live
The Challenge

Every Missed Call Is a $10,000 Consultation Walking Out the Door

This Florida plastic surgery practice fields roughly 200 inbound calls a day across three board-certified surgeons. Evenings, weekends, lunch hours, and overflow calls were going to voicemail or being handed off to a generic answering service. Plastic surgery patients shop hard. If you don't pick up, the next surgeon does.

☎

After-Hours Calls Lost

Most consultation inquiries arrive evenings and weekends. Voicemails get ignored and the caller moves on.

💰

$10,000 per Consult

The average surgical procedure runs five figures. One missed call is one walked-away consultation.

🤖

Generic Answering Service

The legacy service took messages, but it couldn't route to the correct surgeon, qualify the procedure, or collect a deposit.

The Solution

An AI Patient Coordinator That Picks Up Every Call. 24/7.

We deployed Ashley, an AI voice agent trained on the practice's surgeons, procedures, and scheduling rules. She answers every inbound call, identifies new versus returning patients, routes inquiries to the correct board-certified surgeon, qualifies the consultation, and sends a priority scheduling request to the human coordinator the same minute the call ends.

Ashley is not a chatbot. She speaks naturally, handles interruptions, recognizes urgent post-op or hospital ER calls and reroutes them to the on-call surgeon, and respects practice-specific rules (deposit policy, 24-hour cancellation, surgeon specialties, single-location booking).

How It Works

Three Steps. Fully Automated.

From inbound ring to coordinator email, the entire workflow runs without a single staff touch.

1

Answer

Every inbound call, day or night. The system runs a patient directory lookup before Ashley even says hello, so returning patients are greeted by name.

➞
2

Qualify

Ashley identifies the procedure of interest, matches it to the right surgeon (Holcomb, Kreithen, or Salzman), and confirms a preferred consultation window.

➞
3

Route

A priority request hits the coordinator's inbox with caller name, surgeon, procedure interest, preferred window, and full call notes. Deposit link sent automatically.

The Results

Six Months Live. 352 Qualified Leads. $500,000 in Pipeline.

The agent went live May 1. Across its first six months, Ashley fielded 1,325 inbound calls and captured 352 qualified leads, about 59 a month, each one logged and routed to the coordinator the same minute the call ended. 50 of those were consultations booked on the call, counting each patient once and isolating only the bookings that would've otherwise been missed or lost to voicemail.

352
Qualified Leads
6 Months
Live
0
Missed Calls
$500,000
Pipeline Generated
1,325
Calls Answered
958
After-Hours Calls
50
Consults Booked
$10,000
Avg Procedure

Inside the 352 Qualified Leads

Every qualified caller is logged with name, phone, procedure interest, and surgeon preference, and routed to the coordinator the same minute the call ends. Three lead types stack to the 352:

50
Booked Consults
Caller picked a slot, the agent collected info and sent the priority request for coordinator confirmation.
53
Booking Requests
Caller asked to book but needed to check a calendar or compare slots. Coordinator follows up to finalize.
249
Callback Requests
Caller asked for a specific staff member or follow-up. The agent captured the reason and queued the callback.

Month by Month

Across the six months, about one in four calls became a qualified lead the team could act on. 72% of calls arrived while the office was closed, and 91% of callers with a clear read ended on a positive note.

Month Calls After Hours Qualified Leads Consults Positive Sentiment
May 2026 260 189 87 11 87%
June 2026 227 162 55 11 93%
July 2026 259 153 67 12 94%
August 2026 214 171 56 6 83%
September 2026 162 126 42 6 100%
October 2026 203 157 45 4 96%
Six months 1,325 958 352 50 91%

Qualified leads are booked consultations, booking requests, and callback requests. Consultations count each patient once. Repeat calls from the same number inside 24 hours aren't double counted. After-hours means outside 8:30am to 5:00pm Eastern, Monday to Friday, plus all weekends. Positive sentiment is the positive share of calls that registered a clear positive or negative read.

Why This Works

Not a Phone Tree. Not an Answering Service. A Real AI Patient Coordinator.

This isn't an IVR or a generic message-taker. Ashley is purpose-built for surgical practices, with the clinical and operational guardrails the front desk would apply on its best day.

✓

Surgeon-Specific Routing

Knows which board-certified surgeon performs which procedure. Books the right doctor, not a generic appointment.

✓

Post-Op & ER Detection

Recognizes urgent calls (post-surgical concerns, hospital consult requests) and routes them to the on-call surgeon immediately.

✓

Deposit Link Automation

Sends the $100 consultation deposit by email the second a slot is confirmed. No coordinator follow-up needed.

✓

Patient Recognition

Looks up the patient directory before the call connects. Returning patients are greeted by name, not "who is this".

✓

Full Call Logging

Every conversation transcribed, tagged, and written into Google Sheets. The coordinator sees every outcome at a glance.

✓

Instant Coordinator Email

Qualified consults trigger an email with caller name, preferred window, surgeon, procedure, and full call notes. No warm lead slips.

Ready to Stop Losing Consults to Voicemail?

If your practice misses inbound calls outside business hours, you are losing five-figure consultations every week. Let's fix that.

Book a Call →
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